🎄 (Notice 1/2) 🎄 Happy Holidays! We will not be shipping orders between 12/28-1/13 for the holidays and moving into a bigger warehouse next January. Come back from time to time for chances to win discounts for 2025 totalling a million yen! CLICK HERE TO LEARN MORE (Starts 12/28)

☀️ (Notice 2/2) ☀️ As we wind down the year, only products with actual units in-stock will be purchasable. Out-of-stock sample sizes, multipacks, procure-on-demand bulk sizes, etc. will be buyable after our warehouse move in January.

All About Japanese Tea Culture

  • Matcha in snow

    The Day of Matcha and Nishio Tea

    As some of you may have been aware, February 6th marked the day of matcha in Japan. In a previous blogpost on Yunomi, we touched on some of the tea...

  • The Parts of a Chasen

    The Parts of a Chasen

    This article covers the Japanese terminology for the main parts of a chasen (the bamboo whisk used to make matcha). While the terminology for the parts of chasen are in...

  • Matcha is becoming hip in Germany, here’s why

    Matcha is becoming hip in Germany, here’s why

    German matcha consumption began picking up along with the foodie trend around the year 2012. Additionally, in the last four to five years Netflix and television shows have piqued people’s...

  • A Japanese summer delicacy, Uji kintoki

    A Japanese summer delicacy, Uji kintoki

    If you are a Japanese tea aficionado, you’ve probably already heard of the famous tea producing region Uji, in Kyoto Prefecture. But have you heard of Uji kintoki? It actually...

  • Japan's One and Only Matcha Latte Art Competition

    Japan's One and Only Matcha Latte Art Competition

    Here’s some exciting tea news from the motherland (Japan)! Earlier this month, the world’s only Matcha Latte Art Competition was held in Tokyo’s famous Harajuku district, at a community cafe-style...

  • Chanoyu, nation building and femininity - Yunomi.life

    Chanoyu, nation building and femininity

    In this article, tea aficionado Jim Burridge offers commentary on two books that examine who practiced tea ceremony, what it has meant and what social and cultural roles it has...

  • The Book of Tea by Kakuzo Okakura - Yunomi.life

    The Book of Tea by Kakuzo Okakura

    Introduction by Yunomi Tea Merchant, Ian Chun Image credit: kikuo / PIXTA This long essay by Japanese scholar Kakuzo Okakura was written in English in 1906 to explain Chado (also known...