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Yunomi.life is a People-to-People e-commerce platform built to bring a thousand artisanal Japanese tea products from 150+ small-scale, family-operated Japanese tea farms and refinement factories to the doorsteps of tea enthusiasts worldwide.
In tea and other very traditional Japanese industries you rarely see women in leading roles. But they do exist and this collection is meant to highlight those women who are challenging the status quo.
As a criteria for inclusion, we feature products from producers where women take a visible role of leadership becoming role models for other women in this male dominated society.
Like Ayumi Kinezuka pictured here, they are farmers and CEOS, processing experts and business owners.
Our personal favorites. Selected for you.
Japanese tea farms and factories have been crafting more and more non-green teas.
Starting at 17:25, the documentary shares the process of making Awa Bancha in Tokushima Prefecture, a type of fermented folk tea made in certain Kamikatsu and Aioi Villages in the region....
Tokushima is a prefecture of Japan that is located on the island of Shikoku. When one thinks of Japanese tea, Tokushima is probably not the prefecture that comes to mind....
by Katrina Wild June 4, 2024 Every three years, Shizuoka Prefecture hosts the World O-CHA Festival, a celebration of tea's rich history, innovation, and diversity. The latest event in...
As the name suggests in Japanese, “kabusecha” which means covered tea is grown by covering the tea leaves with a cloth called kanreisha before they are harvested. This shade growing...
On February 3-4, we visited Akemi Ishimoto, an 87 year old kancha tea farmer who is located in the Southernmost tip of Tokushima Prefecture. You can learn about the kancha...
Shishikuicho city, is in the southernmost district of Tokushima Prefecture, called Kaiyo. As its name Kaiyo (in Japanese: 海陽) suggests in Japanese, it is a "sea town" that is famous for its sea....
As some of you may have been aware, February 6th marked the day of matcha in Japan. In a previous blogpost on Yunomi, we touched on some of the tea...
Setsubun (節分) is a traditional Japanese festival that is held on February 2, 3 or 4, one day before the start of spring, according to the Japanese lunar calendar. The...
The shincha season has started. In the western part of Kanagawa Prefecture, where I live, tea picking takes place from late April through May. This marks the beginning of the...
Beachside BreakfastHojichai Recipe Gallery Iced Hojichai Mix 3–4g (1 tablespoon) of Hojichai powder and sugar to taste in hot water (1–4 tbsp), then mix with ice and cold milk....
Pink color is said to have a calming effect and makes you feel relaxed and happy. Flowers can also help to increase your feelings of happiness. What comes to mind...
Sakura season (cherry blossom season) is coming. People look forward to the start of the blooming, which is forecast for the end of March in the Tokyo area this year,...
Delicious, nutritious, caffeine-free, and sure to be a perfect drink for a cold morning. Looks like bubble tea? In fact, these black ones are not tapioca balls. They are kuromame...
The New Year has started! The first tea I'll show you in 2025 is tea with kuromame as this is deeply related to a New Year's celebrations in Japan. ...
This matcha hot chocolate is a cozy drink to warm you up! It is totally rich and sweet, and best enjoyed with whipped cream and a Christmas decoration. Perfect for...
This Christmas wreath cake is partly made using some Japanese traditional ingredients, which are kinako (roasted soy bean flour) for the cake, and matcha for frosting! With a cute look,...
As its name implies in Japanese, fukamushi sencha is deep steamed tea. “Fukai” (Japanese: 深い) means deep and “mushi” (蒸し) means steamed. This is exactly how fukamushi sencha is processed,...
Matcha is becoming known globally, with its attractive lush green color and health benifits. In Japan, the traditional tea ceremony, chado, was initiated in the early 12th century as a...
Here is a little bit of tea news from the homefront (Japan). Just last month, from the 22nd to the 25th of August, the 77th National Tea Festival represented by...
Do you know there is black tea made from tea leaves eaten by insects? It is called Mikko-kocha (蜜香紅茶), literally means honey fragrance black tea. This special fragrance is created by...
We’re in the midst of the monsoon season in Japan, the rainy and muggy days continue... After the rains, come the hot humid summer days. And if you are familiar...
This blogpost was written by guest writer Jimmy Burridge, PhD in Plant Science and tea aficionado. Photos are also from Jimmy. Enjoy! Introduction The color of a tea infusion strongly influences our...
The 2023 Shincha season is here! Many tea farms will be starting, or have already started their very first tea harvest for the new season. We say very first because...
Recently, I had the opportunity to visit Koukien Tea Garden, a tea farm based near Makizono-cho, Kirishima, Kagoshima Prefecture. They are a family doing agriculture all year round including rice...
