Hoatea is a tea brand based in Gunma, Japan, specializing in black teas. All of the tea products of Hoatea are selected and blended by the owner/tea blender Mitsuhiro Kano. His unique blend of black tea with various ingredients will create a new image and experience of black tea.

Mitsuhiro's concept for Hoatea is based on concepts from Vietnamese in which "hoa" means "flower" and Hawaiian in which "hoa" means "friend".